Predictable Prospecting's Podcast

Account based marketing or ABM is an alternative to B2B. It’s a strategy where an individual account is treated as its own market of one. Brandon Redlinger manages growth at Engagio which provides software products for account based marketing and account based sales. Brandon is going to share his experiences and strategies working in this funnel. I’m hoping that you will come away with some key takeaways and educational points that you can apply right away. Brandon also shares how account based everything may be more appropriate because bigger companies are now pushing account based success in all aspects of sales and marketing. Episode Highlights: The account based approach is strategic marketing that is personal and relevant coordinated between different functions. It can be used in the top of the funnel to open doors or lower in the funnel for account expansion, upsells, and more. This concept is similar to strategic selling targeted at a smaller set of accounts but at bigger deals. Technology is enabling