Predictable Prospecting's Podcast

Troy Kirby is a sports business consultant who builds relationships and revenue for sports organizations. He is the owner of Tao of Sports where he consults for B2B vendors, professional teams, and college athletic departments. He also hosts the Tao of Sports podcast. We have a really interesting conversation on today’s show. Troy comes from the world of sports, and he is an expert in sports sales. He is going to share some of his great stories in the area of sales, education, where he came from, and what he was trained for. He is also going to share his sales experience from the perspective of focusing on engaging people and getting them to come to his events.   Episode Highlights: When people give you time and opportunity it is a gift, and you need to give back. Stand up comedy and open mic night helped Troy become relatable. If you have a speaking opportunity. Go and screw up. The whole idea is to get practice relating to people. Listen to other people and be interested in what they do. Build a relationsh