Muscle for Life

Every month or so I like to read a book that I hope will just make me a little smarter. Well, this is one of the better “make me smarter” books that I’ve read in a long time. It’s chock-full of simple but profound psychological, behavioral, and economic insights that will make you a better thinker and decision maker and help you avoid some of the more common cognitive pitfalls that lead people astray in their lives, and the arguments and examples presented in the book are exceptionally clear and orderly, which gives you a firsthand look at how a brilliant mind works—an ideal to strive toward in your own reasoning and analysis. This book is also a good read for anyone interested in becoming a better marketer, because great marketing ideas ultimately come from a deep understanding of human psychology and persuasion, from creative translations of observations about how people think and behave into commercial applications. One of the things that most struck me while reading this book is just how easily we can be