Muscle for Life

For better and worse, online fitness coaching has exploded over the past decade or so. I say that because on the one hand, this has enabled many people to affordably connect up with legitimate experts and get into great shape, and on the other hand, it has also led many others into the gaping jaws of the legions of charlatans, shysters, and phonies who have swarmed the online coaching space. And unfortunately, the coaches who get the most eyeballs and buzz often aren’t the ones who offer the best services, and many superior coaches are struggling to gain any traction whatsoever let alone become a screaming success. I have quite a few of the latter folk in my orbit and so I thought a longform discussion on how to become a successful fitness coach would be worthwhile. I’ve spoken about this before as I have a coaching service that will do just over seven figures in revenue this year, but I felt like I couldn’t fully do the topic justice as I was able to “shortcut” the process by first achieving notable success