Muscle for Life

While there are many ways to thrive in many sectors of today’s modern economy, there’s no arguing that it’s getting harder and harder to identify and capitalize on these opportunities. Robots and AI are eliminating jobs, globalization and the democratization of high-quality education is expanding the talent pool, and customers are becoming more selective, sophisticated, and stipulating. To overcome these obstacles, we’re often told to specialize—to focus all of our energies, efforts, and resources on becoming really good at one thing to the exclusion of all else. This isn’t entirely wrongheaded, but for most people, it isn’t likely to lead to long-term success and fulfillment but disappointment, burnout, and failure, instead. This extends beyond merely moneymaking too, and applies to just about every endeavor you could want to undertake. The reign of the hyperspecialist is coming to an end and the rise of the skilled generalist is at hand. What does that mean, exactly? Well, as the author of the book How to B