Muscle for Life

Well friends, it seems Quarantimes™ may finally be coming to an end. Gyms here in Virginia are starting to re-open and other parts of the country are either already open or not far off from beginning the process. Unless there’s a seismic shift in new cases of the virus, we’re on an upward trajectory towards some form of normalcy.  The real question now is how will the fitness industry adapt to our new reality? Coronavirus isn’t miraculously vanished, of course, and it’s going to leave a lasting impact. Some businesses that couldn’t stay afloat have closed their doors permanently, and even corporate giants like Starbucks just announced they’re closing 400 stores in the US as a result of decreased sales due to the pandemic. So how will gyms fare? And what effects will this have on the other areas of the fitness industry? If you’re a coach or personal trainer, is it time to pivot to a new career path?  To help make some Nostradamus-esque predictions, I invited Adam Schafer on the podcast. If you’re not