Muscle for Life

I write a lot. Between my books and blog, I’ve written (er, typed) tens of millions of words on various topics ranging from building big guns (biceps) to literal gun rights, from calories and macros to history and religion, from habits and motivation to actually getting smarter, and many excursions everything in between. So it’s not surprising that many people who are interested in writing ask me how to get started, about the writing process, how to get better at it, and how to break into the content creation game. To help address this topic, I invited a veteran expert, Lou Schuler, onto the podcast. In case you’re not familiar with Lou, he’s the Editorial Director of the Personal Trainer Development Center (Jonathan Goodman’s online training coaching company) and an award-winning journalist who’s spent decades writing fitness articles for Men’s Fitness and Men’s Health, as well as his own books, including The New Rules of Lifting series and The Lean Muscle Diet (with Alan Aragon). He’s even delved into the w