Muscle for Life

I’m often asked about how to make money in the fitness space. One obvious route is becoming a coach or personal trainer. This can be done in-person or online, but if you can help people get into shape, build muscle, and lose fat, and know how to market yourself, you can earn a decent income. And I’ve talked before about building an online coaching business and becoming a successful coach. Another path, though, is content marketing. This can be monetized in various ways, but it all begins with creating high-quality content that provides value. This is also something I’ve discussed on the podcast with the likes of Lou Schuler, but today’s episode is a bit different. Specifically, I’m having a fireside chat with David Tao, the founder and CEO of BarBend. In case you’re not familiar with BarBend, it’s a hub for all things strength related: news coverage, training and nutrition articles, product reviews, and more. And David isn’t a new kid on the block—he wrote for Fortune and Greatist.com before creating Barbend