Weather Geeks

Guest: Mike ChesterfieldIntroduction:Watch.. Warning… Advisory.. Special Weather Statement. For a lot of folks, especially the general public, weather alerts can get a bit confusing. In fact, an “Advisory” is cited as causing the most confusion among the public with a good portion thinking that an “advisory” is a downgrade from a “watch”, which isn’t the case. Our guest today is The Weather Channel’s own Senior Director of Weather Presentation, Mike Chesterfield. Mike’s been on the podcast before to discuss Immersive Realty and Weather Presentation at the Weather Channel, but today we’re going to dive into these changes that will be occurring with the National Weather Service’s alert system.