Reynolds Bickerstaff's Podcast
Referral Marketing: Why do we give referrals?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:26
- More information
Informações:
Synopsis
According to Larry Kendall and Scott Degraffenreid, we give referrals to LOOK GOOD. Did you know that a face to face referral has an 80% success rate when compared to advertising? This incidence of consideration is a term that addresses how often you defer to a referral or piece of advertising when considering a purchase. Statistics show that when someone suggests something to you, you will consider that suggestion the next time you have an opportunity to buy or use that product 80% of the time. This is INCREDIBLE!!!!!! With thousands of attempts to capture our attention each day, the only way to break through is with a personal referral.