Lean Blog Interviews

Senior Lecturer at MIT, author, entrepreneur Show notes: https://www.leanblog.org/412 My guest for Episode #412 of the Lean Blog Interviews podcast is Dr. Jonathan Byrnes, the co-author of the new book Choose Your Customer: How to Compete Against the Digital Giants and Thrive. He is is a Senior Lecturer at MIT, where he has taught about supply chain management and other topics at the graduate level and in executive programs for over 30 years.  He is Chairman and Founder of Profit Isle, an innovative profit analytics and profit acceleration SaaS software company — AND is President of Jonathan Byrnes & Co., a focused consulting company that he founded in 1976. Dr. Byrnes earned a DBA from Harvard University in 1980, and an MBA from Columbia University in 1974.  Topics, questions, and links related to today's episode include: Article: “How to Manage your Supply Chain Shock Waves“ May 2020 — what did you predict in that article and how did it play out? The bullwhip effect The MIT “Beer Game” or “