Hellomasters Podcast
Gregory Kukolj, CMO Marktplaats on the evolution of the iconic brand
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:52:44
- More information
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Synopsis
In this episode of HelloMasters podcast we talk to the CMO of Marktplaats: Gregory Kukolj. We dive into the evolution of the iconic Marktplaats brand. We talk about the look & feel of the platform. Did it or didn’t change? Gregory shares his recommendations on creating a culture for experimentation and locally relevant marketing execution. Heads up and a contrarian thought: “Finding your ‘why’ will not fix your marketing ROI”, says Gregory.
