Project Egg: Entrepreneurs Gathering For Growth

Influencer marketing is one of the biggest opportunity for marketers to take advantage of today. Brands who can dominate this space are going to be miles ahead of their competition. In this interview, Joe Sinkwitz, CEO of Intellifluence, shares his origin story and breaks down his influencer marketing platform. Joe is the son of a programmer, which is extraordinary because in the 1980's, his family was one of the first in their entire city to own a personal computer. He was one of the first members of generation x that had experience with computers. Most of his peers didn't get exposure to those devices until high school. This skewed Joe's outlook on technology and put him ahead of the game. His father, in his 70s, is still an active programmer and could be the oldest living programmer who still gets paid. Joe ended up being very entrepreneurial growing up with a variety of side businesses - some of which were questionable. For example, he lived near a golf course, and Joe would get golf balls that had be