Project Egg: Entrepreneurs Gathering For Growth

So-Young Kang, Founder & CEO of Gnowbe, Founding Chairman of Awaken Group So-Young is a pioneer and serial entrepreneur constantly looking at new ways of solving big challenges. Her latest challenge is focused on how to maximize human potential and reach billions through founding Gnowbe, which is disrupting the future of talent and work through a mobile-first, microlearning and employee experience solution. This was spun-out from her first company, Awaken Group, a multi-discipl­inary Transformation Design (TD) firm that integrates strategy, leadership and innovation to catalyze change. Her experiences also include McKinsey & Company, Harvard Business School and Citigroup. With the impact of her work, she was nominated to be a Young Global Leader by the World Economic Forum in ­2014. She sits on the Global Council for the Korean Peninsula with the World Economic Forum, HR Transformation Committee by the Ministry of Manpower in Singapore and on the boards of LNKM and GeniusU. So-Young is the co-found