Marketing On Tap

When you're a huge brand like Calvin Klein, you pretty much have your fingers on the pulse of your fans/customers. After all, you don't get to be an international success story by employing bad marketing ideas. However, a recent marketing campaign from Calvin Klein showed that even the biggest brands still get it wrong. When they used reality TV stars The Kardashians to promote their latest product, the pushback was swift and harsh. In this week’s Marketing on Tap podcast, we discuss the outcry from both Calvin Klein customers, and social media users, and what happens when your advertising/marketing targeting is completely off base. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic. Read the transcript (https://senseimarketing.com/marketing-on-tap-episode-8-calvin-klein-the-kardashians-and-marketing-fails/)