Marketing On Tap

Unless you've been living under a rock for the last two years, Colin Kaepernick and his stand against racial injustice in the U.S. has been at the forefront of both political and sports news. Now, with global sports brand Nike choosing Kaepernick as the face of their 30th anniversary "Just Do It" campaign, both Kaepernick and Nike have been thrust into the spotlight, negatively and positively. In this week’s Marketing on Tap podcast, we discuss the outrage from a section of Nike consumers, what it means for Nike, and the rise of brands willing to draw definitive lines when it comes to divisive topics. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic. Read the transcript (https://senseimarketing.com/marketing-on-tap-episode-9-colin-kaepernick-nike-and-brands-taking-a-stand/)