Marketing On Tap

We've all seen them, and probably have a few favourites - evergreen marketing campaigns that seem to last across generations. But do they? Or do they eventually run out of steam? What happens when a message that once stood as the poster child for great marketing suddenly becomes stale and out of date? Or, even worse, alienates the very audience they were so in touch with originally? In this week's episode, we look at once-great marketing messages that have done just that, and what it means for the brands behind them. Can they win back their audience, or are apologies not enough? Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic. Read the transcript (https://senseimarketing.com/marketing-on-tap-episode-10-lazy-marketing-audience-awareness-and-stale-brand-messaging/)