Wellthy Living Radio Show

In this episode I chat with the "content coach" - Jo Johnson. We explore the value of storytelling when creating content for your business. This juicy conversation was jam packed with knowledge and tools to help you build confidence in your writing. We discussed:- The different impact in sharing a story verses sharing your expertise via data and facts- How to write in a way that builds genuine relationships and helps your audience to understand you and your values- The use of humour- The importance of knowing your audience, their pain points & how to solve them- Using video as part of your content- Planning your content versus writing off the cuff- Taking imperfect action, reviewing and receiving feedback- Having a strategy but delivering value without communicating an end game- What's stops people sharing their story, including perfectionism, personal standards, unworthiness, overwhelm, imposter syndrome and comparing with others.- Oversharing - public versus privateAnd more.There is such a timely episod