Wellthy Living Radio Show

In this current time of COVID19, many businesses are changing their business models to take their businesses online. In this episode, I chat with an online business coach, conscious marketer & author, George Kao about how to do this whilst still aligning with personal values, integrity and ethics.We discuss:- The balance between being a sustainable business and being compassionate to the reality of peoples financial stress.-Being market-driven and how that differs from profit-driven-Creating content and offers with curiosity and to test the market-Building genuine connections with your audience-Sustainable pricing structure-Creating business opportunities without being opportunistic during a global pandemic-Avoiding resentment-Scarcity marketing - false scarcity versus real scarcity-The benefits of collaboration, curiosity and creativity, especially during this timeWhat’s your biggest insight or takeaway from this conversation? Leave a comment and let us know.And if you’d like more info about George and