Saas Marketing Insights
Bootstrapped Brand Building with Patrick Campbell of ProfitWell
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:40
- More information
Informações:
Synopsis
Patrick Campbell started his career as a US Intelligence Analyst before a stint at Google. In 2012 he co-founded Price Intelligently (now ProfitWell), a bootstrapped company on a quest to understand how SaaS and subscription businesses can maximize financial performance. ProfitWell is now investing heavily in brand building and content marketing. In this episode Patrick reveals their thinking behind this approach.
