Leadership And The Environment

This short recording is a teaser for my full interview with Seth Godin, who needs no introduction. It begins and ends with messages from Seth, sandwiching my top-level impressions from meeting with him at his home and talking at length.He talks about his new book, This Is Marketing: You Can't Be Seen Until You Learn to See, in our conversation so the full recording will come out when the book does, in November.I prepared by reading Linchpin and Purple Cow, and watching hours of his video and reading dozens maybe hundreds of his blog posts. Then since talking to him, I've reread, rewatched, and read Tribes in his voice, and his work came alive beyond my expectations.Because of hearing him speak on a topic I've spoken to others on so much, I found he answered in unique ways, at least ways I hadn't heard before. Several times I thought he was off track but as he clarified, I realized he was steps ahead of others, anticipating and staving off arguments and excuses.I learned a lot about leadership and the env