Leadership And The Environment

Tom Szaky has been working on waste since his undergrad days at Princeton in 2001. Then I suddenly heard about him from many sources in the past few months.His company, Terracycle, recycles waste others don't. The new initiative, Loop, got attention at Davos and support from many companieswhose business plans depend on producing waste, within an economic model that promotes growth. He also published a book, the Future of Packaging, coauthored by top executives from these waste and growth places. I wrote more notes from that book to prepare for this conversation than any book, including Bob Langert's, McDonald's former head of Corporate Social Responsibility (that episode is still being edited).It never mentioned reducing consumption, twisting, as I saw it, the idea to reducing material per package. Almost no one gets the subtle but critical distinction between efficiency and total waste. Our polluted world is the result of centuries of increasing efficiency and total waste. Nearly every initiative extends tha