Leadership And The Environment

Why a military general? Isn't the US military one of the greatest polluters on the planet?My goal is to bring effective leadership to the environment and your life because spreading facts, figures, doom, and gloom isn't doing it. Leadership is about people. Technology and innovation have historically increased pollution, as I described in other episodes. Nearly everyone promoting technological solutions is unwittingly continuing the drive toward efficiency that created our environmental situation and continues to augment it.They miss that increasing efficiency doesn't necessarily lower total waste, which is our problem, as a glance at any plastic-covered beach or Beijing sky will attest. Again: efficiency has overall increased total waste.I invited Rip after reading about the Millennium Challenge, where, in preparation for Desert Storm, the military invited him to come out of retirement to lead the "red team"---a ragtag group to fight the "blue team", representing the 21st century US military strategy using e