Leadership And The Environment

Michael Moss had already risked his life as a reporter in Baghdad, where he interviewed Islamic militants and exposing that US marines lacked body armor. He had also already won a Pulitzer prize for reporting on food. Then he wrote Salt Sugar Fat, which has become one of the core books on the field of the food and doof industries. For me, the title has become one word, SaltSugarFat, to which I often add convenience, SaltSugarFatConvenience.The book shows how the system evolved its incentives and motivations. They lead all players to create products and behavior that take advantage of our reward systems to induce craving, temporarily satisfy that craving while re-creating it, and continuing that loop.The book pulls you along with detailed stories, often insiders where you can't imagine how he learned the details. They combine to a greater story of our industrial food and doof system. The book was a number 1 NY Times bestseller and won awards including a James Beard award.In our conversation, he shared some bac