Journey To $100 Million

There are two big categories of salespeople: hunters and farmers. The difference between them is how they go about getting prospects and turning them into clients. A hunter is a salesperson that goes out and meets people and very quickly tries to convert them into a prospect. They offer value quickly so they can start to talk business and get them into the pipeline. They’re actively going out, actively getting business, and actively trying to close them. A farmer is pretty much the opposite. A farmer may start a podcast, interact with people on social media, go to events to network, but they don’t press too hard when it comes to converting someone into a prospect. They are more so invested in business development and doing things to bring awareness to your business. It’s a longer process, takes a long time to pick up speed, but it is still a completely valid sales strategy. We’re looking for hunters. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array