Ui Breakfast: Ui/ux Design And Product Strategy

What is a product strategy? More importantly, what makes a good one? Our guest today is Zack Naylor, co-founder and CEO at Aurelius. We talk about product strategy vs tactics, the objectives and key results framework, the elusive product-market fit, and customer research as the foundation for all of the above. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Aurelius — Zack's product, user research and insights platform Aurelius Podcast — their podcast The Nerdery — Zack's previous place of work Why The Best Design and Product Teams Decide What, Then How — Zack's article on strategy vs tactics Objectives and key results (OKR) — a popular framework for defining and tracking objectives and their outcomes The Exact Customer Research Process We Used for Userlist.io — an article by Claire Suellentrop, Jane's co-founder Aurelius Podcast: Episode 18 with Patrick Campbell — an episode on customer develo