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Whilst foodservices and hospitality establishments prepare to reopen, there’s a lot to consider and adapt to thanks to the residual effect of COVID. In Canada alone, it is estimated that 1 in 10 restaurants have permanently closed as a direct result of the pandemic. Closing was hard, and now that businesses are re-opening, it is time to look forward. In this episode, we were incredibly lucky to have the Jo-Ann McArthur, President of Nourish Marketing - Canada's only full-service marketing agency working exclusively with food, beverage and agricultural clients. Jo-Ann has spent a career building brands with consumers and retailers at Molson, Procter and Gamble, Unilever and Cadillac Fairview. Jo-Ann is also the founding chair of the Sponsorship Marketing Council of Canada, a Past President of The Empire Club of Canada where she hosted leaders from around the globe, and serves as Past Chair of ABC Life Literacy Canada. Nourish Food Marketing: https://www.nourish.marketing Nourish's Instagram: https://www.instag