Lean Blog Interviews

My guest for Podcast #126 is Bob Lutz, author of the book Car Guys vs. Bean Counters: The Battle for the Soul of American Business. Retiring in late 2010 as vice chairman of General Motors, he currently runs Bob Lutz Communications. During his 47-year career in the auto industry, he worked for GM, Ford, BMW, and Chrysler and he's a legend in Detroit, where I grew up. In this podcast, we discuss his new book, his thoughts on designing products that create value and excitement for customers, as well as some of his thoughts on leadership. Bob's a "car guy" and a designer through and through, so what he says isn't always classic "lean thinking," but it's interesting and thought provoking. What's a "blanderizer"? You'll have to listen (or read) to find out. I hope you'll take a listen and/or read the transcript below. Be sure to share your thoughts and reactions by posting a comment on this post. I have my own thoughts and reactions, which I've added as comments to the transcript - notated by [MG1]. As I wrote abo