Coaching For Leaders

Keith Ferrazzi: Leading Without Authority Keith Ferrazzi is the founder and CEO of Ferrazzi Greenlight, a management consulting and team coaching company that works with many of the world’s biggest corporations. A graduate of Harvard Business School, Keith rose to become the youngest CMO of a Fortune 500 company during his career at Deloitte, and later became CMO of Starwood Hotels. Keith is a frequent contributor to Harvard Business Review, Forbes, and Fortune and the #1 New York Times bestselling author of Who’s Got Your Back* and Never Eat Alone*. He’s the author of the new book, Leading Without Authority: How the New Power of Co-Elevation Can Break Down Silos, Transform Teams, and Reinvent Collaboration*. In this conversation, Keith and I discuss the importance of co-elevation in leadership. We also explore the six deadly sins that leaders should avoid — and discuss why it’s all on you, especially at the start. Key Points Six deadly excuses leaders should avoid: Ignorance: there’s no excuse to sit ba