Real Estate Money School

Recently, the behavior and expectations of the consumers we market ourselves to has changed tremendously. They have the internet at their fingertips, they research the people they want to work with, check their online presence and then add us to their shortlist.    Before, all it took was seeing our marketing to pick up the phone. Marketing is no longer enough for someone to choose us. While it can help us generate leads, it isn’t the factor that makes them decide.    This is where branding comes in. Branding is what separates us from the competition and makes us memorable, and this is especially important for new investors.    What is the difference between branding and marketing? Why is probate investing a great investing niche? In this episode, marketing, branding and probate investing expert Sharon Vornholt shares how we can build our online presence purposefully.      Three Things You’ll Learn In This Episode  Why probates are a great lead source for investors You never run out of leads, people always ha