QA Selling Online

How do you choose your keywords, how do you construct your initial pay-per-click campaign? Are you going for “broad” are you going for “phrase” or “exact match” "Just wondering if you have some best practices or some protocols for choosing the keywords that you made into your title, particularly one you're trying to start a new listing and get the preferred Amazon URL and then you'll how do you choose your keywords for your pay per click. In addition to how you choose your keywords, how do you construct your initial pay-per-click campaign? Are you going for “broad” are you going for “phrase” or “exact match” How do you monitor it, how often do you monitor it, what are your goals what's an optimal ACOS do you eliminate words do you switch some terms to “exact match” at some point? And what do you do to find new keywords" Answer: Thank you so much for the excellent question Bruce, and thank you again for using the Q A Selling Online Voice message again. Starting from the beginning, the top keyword chosen