QA Selling Online

How Can You Improve Your Sales Ranking on Amazon | E.p. #179

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Synopsis

  How Can You Improve Your Sales Ranking on Amazon? Sales Ranking on Amazon Ranking on Amazon is done through a combination of sales velocity + relevancy to each keyword. Relevancy is measured by the percentual conversion rate that users have to each search term, in your listing. Let me break it down… When someone searches for Blue Pencil Sharpener (This is their search term) if that search term matches your keywords in the Tittle, Bullet points, Description, the 250 characters of the backend, and even your brand name, Amazon will show your product (in some page, not the first) But if you are not selling Blue pencil sharpeners, that visitor will go to the next listing, therefore not converting (Not buying yours) If your conversion rate for “Blue Pencil Sharpener” will remain zero, or very low, Amazon will not consider your product relevant to that search term, therefore it will not rank you high for that! The relevancy rate added to the sales velocity of any item is what gives you high positioning for e