QA Selling Online

How ACOS can limit your growth. I see many people on the Amazon Facebook group post screenshots of their PPC campaigns with low ACOs and I can never get anything as low as their 2% or $% or even 10%. Any tips to help me lower my campaigns ACOS? I believe that ACOS is limiting most seller's growth. what I mean by this is that most people keep a close eye on their campaign acos, and that is very deceiving. The campaign's acos is the average advertising cost of sales of ALL your keywords in that campaign. But people forget that advertising will get you paid sales and organic sales growth. By turning on a PPC campaign with the word "Bluetooth speaker" you will be paying to show up on the first page for that search term, but everytime someone clicks on your listing and buys your speaker, your relevancy score for that keyword will increase, therefore giving you more organic reach. Amazon's algorithm works just like all any social media platform's algorithms. They get excited with engagement. The more engagement