QA Selling Online

Joe's Slow Moving Product and Amazon PPC Ads | E.p. #228

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Synopsis

Hey Joe, welcome back to the show. And yeah Anheuser-Busch beer factory, I always imagine what cool jobs are happening in a place like that. Glad to see you launched 2 products but unfortunately one isn't doing great, so lets see what we can do about that. The good news is after this payment in February, there won't be any more payments for products that have been at the warehouse for under a year. But after 12 months it will start being charged again. You have a few options here: Drop the price and try to sell out (which sees like you did already)Create a removal order (This will cost you about 50 cents per unit) if you do this, and you want to continue to sell this item, dont remove them all. Leave 60 days of supply at Amazon and remove the rest Increase PPC or make it more effective (this is what you asked about in your message) So lets talk about the PPC. Normally I start with an automatic campaign, and let this run for a week or so, depending on how much traffic the ad is getting.