QA Selling Online

Hey, what's up, everyone. This is Quin, with only one "N". And I have an excellent question for you today. This question is from Luis and without further ado here we go. "Hi, Quin, this is Luis from Columbia, South Carolina. My question today has to do with PPC campaigns and more specifically, with the search term report. I'm running an automatic campaign and I noticed that under the customer search term, instead of a search term there's an ASIN. Can you explain why that shows up and what information-- or what I can do with that information to design a custom PPC campaign? I appreciate the answer to your question. Again, thanks a lot for all you do and I'll talk to you soon" Thank you very much, Luis. That is a great question because a lot of people have the exact same question. I know I did when I started. And the answer to this is quite easy. When you do a search on Amazon, Let's say you go to Amazon.com right now and you do a search for the keywords or the search terms "Bluetooth speaker", you'