Coaching For Leaders

Elena Kornoff: Surf City Still Works Elena Kornoff is a founder partner of Surf City Still Works, an independent craft distillery dedicated to supporting talented artists and sharing the spirit of California. She’s been a listener of the show the past few years and now a member of the Coaching for Leaders Academy. In this conversation, Elena and I discuss the massive disruption that COVID-19 made to their business and how her team responded with flexibility in a time of change. We also explore how to be a leader and still be yourself, despite our common perception of leadership. Plus, the invitation from Elena to ask for help when you need it. Key Points Surf City Still Works is an independent craft distillery founded in 2017 to support talented artists and share the spirit of California. Past failures are an important teacher in how to pivot quickly. Successful leaders may show up as inspiring and charismatic — and they also are supportive and quiet. Research shows that both styles can lead well. W