Journey To $100 Million

Traveling for a Prospect: To Travel or Not To Travel

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Synopsis

At Array Digital, we don’t typically travel for sales. We don’t go to trade shows because that’s not our kind of marketing. But if we have a prospect that reaches out to us, Kevin is willing to do the traveling and take the meeting. This came up recently with a prospect that had done a lot of research prior to calling us and were very impressed by what we’re doing and our online presence. This was a good sign and things moved quickly. Before determining that we would travel for them, we needed to know where they were in the buying process, how many people are involved, and how sold they are on our product/services. Make sure you’re not wasting your time and money by asking these sorts of questions. — Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups. — Kevin Daisey is an award-winning digital marke