Journey To $100 Million
Putting Client Ad Spend On The AmEx
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:05:13
- More information
Informações:
Synopsis
A good part of our monthly revenue comes from client ads spend. This is client money that we use to buy ads on Google and Facebook. In the past we used a debit card to make these media purchases. The debit card was linked to the checking account where all the client ad spend sits. One day we met with our American Express representative to talk about things. We have had an American Express credit card that we use to pay for things we need for the company. Our representative asked if we use the credit card for our client ad spend. Erik told her we didn't. She asked him why not. He replied that it wasn't really our money to spend so he felt more comfortable paying for the ads directly with a debit card then getting a big bill and paying it later. He asked the representative what the benefit would be to use a credit card and she pointed out a kind of obvious fact - that we would accumulate points that could be used for travel. Since that conversation we now have another American Express card that we use solel