RAISE Podcast

Ashley Budd is an EverTrue 40 under 40 winner and a pioneer in digital marketing for higher ed. Ashley works remotely for Cornell University as Director of Digital Marketing for Alumni Affairs and Development. She and her team are hyper focused on personalization, and they are constantly testing and improving new ways to engage and convert more alumni into donors. She'll discuss some of her most recent strategies and tactics, including how they embraced a 1:1 texting campaign to engage the newly graduated class of 2019.