Sports Media Beat
XFL off to great start; YES could raise ad rates
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:55
- More information
Informações:
Synopsis
In the debut weekend of the XFL, ratings for the games were very good. That's the lead for my latest Sports Media Beat. Plus, the Super Bowl audience may have been larger - much larger -than first reported. In fact, there is a connection between the Super Bowl audience gauge and the YES Network, home of the New York Yankees. It has to do on how ratings are calculated and it could lead to more ad revenue for the network. I explain it all in the podcast.
