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Sales Podcast | 5th Key In Selling - Asking Questions & The Three Question Close Tip

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Synopsis

   Quote by: Brian Tracy A Canadian American motivational speaker and self development author. Brian has written about 70 books on these subjects including “Eat That Frog” & “The Psychology of Selling”   “Telling is not selling, only asking questions is selling”   Today’s topic as you can tell is about questions. Which is the 3rd Key in Selling! Asking Sub Ordinate Questions.   Now different situations during a sales call require a different style of question.   For example, when you are arousing interest in the product, service or an idea you ask close ended questions.   When you are doing a discovery, you ask open ended questions.   Today we will discuss the art of asking the subordinate questions.    What are the Subordinate Questions?   A subordinate question is any question the answer to which, if positive, means the prospect has bought!   If it is not positive, it does not mean he has not bought.   I read this in Zig Ziglar’