Pharmacy Podcast Network

The classic definition of Marketing essentials is known as the “4 P’s” – Price, Product, Promotion and Place/Position. Marketing textbooks from the 50’s to the 80’s always identified these factors as the fundamental ingredients of effective Marketing. But just knowing the “4 P’s” for a given business enterprise does not automatically generate productive Marketing activity. The 4 P’s are merely the building blocks of a concerted and sustained Marketing effort. In the same way that gathering 150lbs of carbon, iron, calcium, sodium and other natural elements and combining them with several gallons of water does NOT produce a human being, defining a particular company’s 4 P’s does not spontaneously result in the successful marketing of the firms’ products and services.      If the 4 P’s are the bricks and mortar, you still need tools to build anything with them. And there are lots of tools – advertising campaigns, promotional plans, coupons, editorials,