How's Your Epresence? With Mark Galvin

Janet Falk is a communications professional with more than 25 years’ experience in-house, as a consultant and at public relations agencies. She manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Attorneys, CPAs, business executives, consultants and nonprofit leaders rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs. In this episode, Mark interviews Janet and discovers: How to better connect with media t