Journey To $100 Million
How The Business Became Focused On Digital Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:05:04
- More information
Informações:
Synopsis
A couple of years ago, in the time between Christmas and New Year's, (our typical slow season), Erik had some time to take a deep look into the company’s books. He wanted to see if he could predict how much money the business would make in the coming year based on the contracts we had in place. He looked at the sources of revenue for that year. At the time in 2017 we had four main service categories: - Software development - Digital marketing - Website design - Website support He found that out of the four services three of them were predicted to lose money in 2018. It was pretty shocking when he discovered that just to break even and have zero growth in software development he and Kevin would have to secure $700,000 in new software contracts and soon! At the time we still had a couple of software developers on the team and only about two months worth of contract revenue to cover their salaries. On the other hand, we had one full time employee working on digital marketing and numerous contracts for digita