Journey To $100 Million

At Array Digital, we have an entry fee and what we call it is “fundamental Professional Services.” It’s a group of services and products that we offer to every single one of our clients, it’s non-negotiable, but it does have a fee so essentially it’s an entry fee. We came up with this because we want to work with larger clients and this fee kind of pushes away the smaller clients who won’t be able to justify working with us for just one service because these will be automatically added. It also allows us to offer a certain level of service and maintain profitability. Our professional services include our monthly calls and meetings, the software we use to track everything, the video reporting, creative services, a dedicated project manager, all bundled together. If we have a client that doesn’t want to pay those fees will probably not be a fit for us because they won’t see the value in these services while the larger clients we have love these services and don’t even bat an eye at their price. Our entry fe