Enhancing The Human Experience

A World of Creativity is a special interview series within Enhancing the Human Experience co-hosted by myself and Mark Stinson. In this series, we talk with successful people from around the globe to find out how they get inspired, where their ideas come from, and how they apply creativity in their business and personal lives. Scroll to the end of this post to listen to prior episodes in this series. Our guest this week is Paolo Mercado. Paolo lives in Manila, Philippines and is the Senior Vice President of Marketing, Communication and Innovation for Nestle Philippines. He has a background in theatre and holds an M.B.A. focused in Creative Leadership EMBA from Berlin School of Creative Leadership. In this episode, you'll discover: The importance of knowing your target consumerWhat the creative big idea is and how it dictates business needsThe importance of having empathy for your customerHow Paolo's background in theatre, both as a playwright and actor, help him to be a better business leaderT