Journey To $100 Million

Erik’s parents opened a video store when he was in high school. His dad had just retired from the Air Force, and his mother was working for the Federal Government at the time. To help out, Erik worked at the store on the weekends and a few weeknights. Erik would work the counter checking customers out, and he’d also work the floor helping customers pick videos. During that time he learned a ton about retail and customer interactions. Customers would constantly ask for recommendations on movies to watch. To make sure he could help, Erik assigned himself “homework”, and ended up watching a lot of movies! Inevitability a customer would come up to Erik with a movie in hand and would ask him if he’d seen the movie and recommended it. At first, he would tell them yes, even if he didn’t personally like it. But quickly he realized that it was better to give his honest opinion of the movie. If he didn’t like the movie, or wasn’t a fan of the genre, then he’d tell them. That feedback resonated with customers. Ha