Journey To $100 Million

Do you have any tools you feel like you’re “supposed” to use but don’t? Or any processes you’re “supposed” to follow but you really don’t? We certainly do here at Array Digital and Erik has had this problem for basically his whole career. And a lot of times you’re paying for these tools...and they’re not cheap. He’s noticed this cycle where we have a shiny new tool in front of us and we buy the subscription and we use the crap out of it for the first couple of weeks then we just fall out of the habit of using it regularly. Kevin recently did an episode about Hubspot which we’re paying $500/month for a plan that we’re not using. And so we’re going to cut it when we reach the 1-year ending of our subscription and drop back to the free one. Same thing with processes: we have processes galore here, so much so that we get overwhelmed with the number of processes and forget that they even exist. We take the time to write up these extensive processes and we recreate it or do it another way. This happens all t