Nonprofit Innovator Podcast
EP28: AI & A New Partnership for Major Donor Prospecting
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:53:14
- More information
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Synopsis
This week we talk with Bill Tedesco, CEO at DonorSearch and Nathan Chappell, President at Futurus Group about the product partnership they announced recently.Of course, Bill and DonorSearch are well-known in the industry for their donor prospecting tool incorporating the nation's largest philanthropic database and serving 1,000's of nonprofit, higher ed, and foundation organizations. Futurus Group, a startup focused on deploying AI for major donor prospecting invented the Gratitude Score - a measure of a prospect's gratitude or affinity for an organization. The technology uses the machine learning technique called deep learning to evaluate the prospect's history of interactions with the organization and determine if they are likely to give.The Futurus+Donor Search brings their products together to provide fundraisers with valuable guidance on which donors are likely to give; i.e. have a high gratitude score, and how much they are likely to give.We dive into the products, the AI technology, and the real v