^page Up^
#8: Ideal Reader vs. Target Market
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:00:00
- More information
Informações:
Synopsis
Most writing workshops and books will teach you to identify the target market for your book. You know women 35-45 with 1-3 school age kids, that sort of thing. But there is a problem with this approach. It’s based on the old school marketing theory of market share in a limited shelf space world. In the current non-fiction literary landscape writing for a target market instead of an ideal reader can spell death for your book.